Adoption of hand sanitizers is driven by the convenience of cleansing hands without using water, coupled with the availability of the product in a wide variety of form factors, such as gels, lotions, as well as dispenser formats, including portable bottles and sprays, and fixed manual and touch-free dispensers. Dedicated marketing and promotional campaigns are positioning hand sanitizers as the first line of defense against infectious diseases. As a result, consumers across the world are increasingly using hand sanitizers to complement and substitute the traditional practice of washing hands with soap and water. Development and launch of skin-safe, sustainable, and eco-friendly products are expected to spur growth in the market. Manufacturers are developing new formulations with fragrances, moisturizers, and other functional benefits customized to attract the working class, baby boomers, and kids. Manufacturers are focusing R&D efforts towards developing hand sanitizers that are effective against deadly human strains of enteroviruses and noroviruses. Products with quaternary ammonium compounds and other advanced ingredients are expected to pave the way for widespread application of hand sanitizers for decontamination purposes in the battle against life threatening diseases, such as Ebola.
Hand sanitizers are battling fiercely with hand antiseptics, disinfectants, and soaps for a slice of global retail shelf space for hand hygiene products. Major challenges inhibiting market growth include the lack of adequate clinical evidence to validate effectiveness of hand sanitizers against all types of microbes; growing consumer fears about the toxicity of chemical ingredients, and health risks due to the overuse or abuse of hand sanitizers.
As stated by the new market research report on Hand Sanitizers, Asia-Pacific represents the largest market worldwide. The region also ranks as the fastest growing market with a CAGR of 13.9% over the analysis period. The growth in the region is supported by economic prosperity, improving living standards, higher disposable incomes, and growing awareness about health and wellbeing. Alcohol-based hand sanitizers comprise the largest category in the hand sanitizers market, and the most widely used sanitizer in healthcare facilities, including hospitals, driven by strong support from global major healthcare organizations, such as the CDC, FDA, and WHO. Growing concerns over flammability, toxicity, and detrimental effect of alcohol based products on skin is driving demand for hand sanitizers with non-alcoholic ingredients.